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Pricefinder

Pricefinder is one of Domain Group’s highest traffic B2B platforms and a key driver of revenue for the business. Checkpoint Creative rebuilt the marketing website from the ground up to deliver a modern and secure experience that improves clarity, performance, and the flexibility needed to support sales and product growth.

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Project brief

The previous Pricefinder site had become outdated, difficult to update, and limited in its ability to support modern marketing workflows. The brief was to rebuild the site using the new UI supplied by Domain’s internal design team, improve performance, upgrade tracking, and integrate fully with Domain’s CRM and marketing systems. Security hardening and a more flexible editing experience were also key priorities.

A stronger and more flexible foundation

We rebuilt the entire site using Bricks, producing a faster and more efficient editing experience than the previous Elementor setup. The new architecture is lighter, more secure, and significantly easier to extend. Each page is now powered by reusable modules that keep content updates simple and consistent for the internal team.

Bricks template library in use

A complete UI refresh

Working closely with Domain’s internal design team, we translated their Figma UI into a fully rebuilt set of templates across 11 pages. The new interface strengthens Pricefinder’s visual identity within Domain Group while supporting the needs of real estate, government, and financial audiences. Navigation, layout, and content hierarchy were refined to guide users clearly toward key value propositions and conversion points.

Deep integration with Domain’s marketing stack

We connected Pricefinder’s lead workflows to HubSpot, Salesforce, and Braze, giving sales and marketing teams full visibility of every enquiry. Custom form handlers, secure user ID encoding, and tailored data mapping ensure reliability and data integrity across the stack. Advanced GA4 tracking captures meaningful user behaviour and supports ongoing optimisation as the platform evolves.

Security and compliance uplift

Security was a central focus, with the previous site running on an outdated version of WordPress. We implemented a maintenance-first approach with reduced plugin reliance, improved software patching, and reCAPTCHA protection. This provides a stronger security baseline and ongoing alignment with industry standards.

A long-term partnership

Checkpoint Creative continues to work with Domain’s internal teams across Pricefinder and other B2B properties. This partnership combines Domain’s strategic and design direction with our technical delivery and support, ensuring consistency, reliability, and a shared approach to ongoing improvements.

Project Summary

How we’ve helped Pricefinder

Full UI Rebuild

Rebuilt 11 pages using Domain’s supplied UI and delivered a modern, user friendly experience in Bricks.

Bricks Development

Delivered a faster, leaner, and more scalable front-end foundation.

Modular Templates

Created a module and template library for efficient editing and ongoing expansion.

CRM and Marketing Integrations

Connected all lead capture to HubSpot, Salesforce, Braze, and GA4 with custom data mapping.

Security Improvements

Introduced reCAPTCHA and a maintenance-focused architecture that reduces vulnerabilities.

Ongoing Support

Continuous maintenance and technical support across Domain Group's B2B network.

Checkpoint Creative rebuilt the Pricefinder marketing site from the ground up and delivered exactly what we needed. They worked closely with our internal design team to translate our Figma UI into a fast, well-structured WordPress build, and handled the full integration with our CRM and marketing stack without issue. The process was smooth, communication was clear throughout, and the end result has given us a much more flexible platform to work from. They continue to support the site and are always responsive when we need them.

Phil Lau

Senior Marketing Manger - Pricefinder

Design that works. Code that holds. Support that stays.

Collaboration is our game. If you're ready to launch something great, we’re ready to help you build it.