Project brief
Akeso Socks produces performance socks using their proprietary Metis PCA™ fibre, with genuine antimicrobial and durability properties that set them apart in a crowded market. Checkpoint Creative’s brief was to build a brand and digital presence that communicated this technical advantage clearly and drove consumer trust from the ground up.
Branding for impact
Our approach was to build a narrative around Akeso Socks’ unique value proposition, highlighting their practicality for the active and health-conscious consumer. We crafted a brand story that resonates with those who prioritize quality, health, and innovation in their apparel choices.
Packaging with purpose
We designed cost-effective packaging that communicates the Akeso story clearly at point of sale. The design is functional and direct, reinforcing the product’s technical and health credentials without overstating them.
Designing a digital storefront
The Akeso Socks website needed to match the quality of their product. We built a WooCommerce store on WordPress with a custom product experience that showcases the socks’ unique features and makes the path to purchase straightforward.
Results that speak volumes
Post-launch, Akeso Socks saw strong early commercial performance, with website metrics indicating solid user engagement and an increase in average order values. The branding and digital strategy gave the product a credible market presence from day one.
Continued partnership
We continue to work with Akeso Socks on hosting, maintenance, and ongoing digital support, keeping the site stable and the brand’s online presence consistent as the business grows.
